Distribute or Die

News organizations are coming to grips with the fact that they must engage their readers through new social networking toools like Twitter and Facebook. Excellent article by American Journalism Review

From the article…

Wilmington’s Star-News has gone on the offensive. It’s using Twitter to compete more directly with radio and television by streaming a live Twitter feed of accidents, gridlock venues and other road worries directly onto its homepage. Many are sent in by area residents. The effect is a give and take with readers, says the editor. “More and more people are expecting that kind of conversation with us” via social networking, Tomlin says, “not just pure promotion.”


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